Medical Marketing and Media - Matthew Arnold - Feb 3, 2010
... touting the drug's promise of round-the-clock coverage. Nexium must also contend with P&G's Prilosec OTC and Eisai/PriCara's prescription AcipHex, ...
Aciphex, as it is known in the US market and Pariet outside the US is a proton pump inhibitor or PPI that we co-market with Aci. On an operational basis, ...
