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Review: Blendtec Total Blender— Whippin' it Good
Wired News - Jul 11, 2007
 By Danny Dumas. Perhaps you've already seen the Total Blender—it's that boxy monster that people are using to blend pens, baseballs, and iPhones over at the ...
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Ultimate Gadget Challenge: Blendtec vs Chuck Norris
Wired News - Sep 25, 2007
 By Charlie Sorrel. Will it Blend? The viral campaign from Blendtec is probably one of the best ad series ever. Tom Dickson has tested the super-powered ...
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Posters reap cash rewards at video-sharing site Revver
USA Today - Sep 13, 2007
 •Utah-based Blendtec has received about $15000 for clips that highlight weird things emulsified into oblivion in the company's blenders — Apple iPhones ...
Revver Doles Out $1M - Red Herring
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Online Sellers Discover the Power of Video Clips
New York Times - Feb 5, 2007
 Blendtec, a manufacturer and seller of blenders based in Orem, Utah, started late last year posting videos of the company's chief executive, Tom Dixon, ...
Marketers Test Online Video Promos - iMedia Connection
Online Sellers Catch The YouTube Craze - MediaPost Publications
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YouTube Videos Stir Up New Sales For 'Will It Blend' Maker
InformationWeek - Sep 27, 2007
 The videos star Blendtec CEO Tom Dickson demonstrating in a lab-coat how Blendtec ... The Blendtec videos, which are reminiscent of The Late Show with David ...
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Blendtec - Viral Marketing at its Finest
Tilzy.TV - Jul 5, 2007
 Rayban's latest viral marketing campaign, “Never Hide”, features two casually smug California dudes with a knack for catching sunglasses with their faces ...
Marketing Videos Became a Hit in Their Own Right - Wall Street Journal... - Dow Jones & Company (Subscription)
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Advertising's new reality: We market to ourselves
Pay-Per-View - Los Angeles Times - ProQuest Archiver - May 11, 2007
 The kitchen appliance company Blendtec has a microsite called Willitblend.com, which functions as a lab of unlikely things getting pureed in Blendtec ...
Selling ourselves for 'inner' M&Ms - Toronto Star
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Will It Blend? videos see big profits for Blendtec
pocket-lint.co.uk - Oct 2, 2007
 The Will It Blend? videos have been such a hit on YouTube that the inquisitive title has moved over into popular speech. As most Pocket-lint readers will ...
Blender viral clips show online marketing power - Direct Traffic Media
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Apple iPhone in a blender
New Zealand Herald - Jul 11, 2007
 Why would the sickos at US blender company Blendtec kill an iPhone in the name of, er, science? Because they can. As part of its dubious Will It Blend ...
iPhone vs. Blender (Guess Who Wins?) - Geek WIth Laptop
Video: Blending the iPhone - Metro
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Blendtec sparks a mini-movement for blender videos at YouTube
internetretailer.com - Jan 29, 2007
 Blender manufacturer Blendtec has had huge success with its entertaining Will It Blend videos on YouTube and at WillItBlend.com, with the company reporting ...
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