Search Images Videos Maps News Shopping Gmail More »
Web History | Settings | Sign in

admob

Former AdMob scientist launches cross-advertising platform Drawbridge; Raises ...

VC Circle -
Currently in its beta phase, this cross-device advertising platform for ensuring monetisation solutions for advertisers and publishers, has been set up by former AdMob and Google scientist Kamakshi Sivaramakrishnan in November 2010.

Drawbridge Raises $6.5M in Series A Funding from Sequoia Capital and Kleiner ...

San Francisco Chronicle (press release) -
Company founded by former Google and AdMob scientist unveils cross-device advertising and monetization solution for advertisers and publishers SAN MATEO, Calif.

Google Offers AdMob Optimization Tips

Written by
WebProNews -
By Zach Walton · 13 hours ago · Leave a Comment Google recently released version 6.0 of its AdMob SDK last week. Some of the new features may have thrown you for a loop or you're just new to AdMob. To that end, Google has published some tips to get the ...

Google Explains AdMob Publisher And Mediation IDs

Written by
WebProNews -
By Zach Walton · 12 hours ago · Leave a Comment If you recall, Google released the Google AdMob 6.0 SDK last week. It brought with it a number of new features and upgrades to the existing SDK.

Google: New AdMob, Mobile Focus Will Drive Stock Higher In 2013

Seeking Alpha -
The largest acquisition was that of AdMob, which was strategically made keeping in mind the company's future "mobile plans.

Qualtrics Raises $70 Million in Funding from Accel Partners and Sequoia Capital

MarketWatch (press release) -
Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories, including 99designs, Actuate, AdMob, Agile Software, Alfresco, Angry Birds (Rovio), Atlassian, BBN, Bonobos, Braintree, Brightcove, ...

BrightRoll Selected by Google as the First Integrated Mobile Video Ad Provider

MarketWatch (press release) -
SAN FRANCISCO, CA, May 02, 2012 (MARKETWIRE via COMTEX) -- BrightRoll, the world's largest provider of digital video advertising services, today announces it is teaming up with Google's AdMob to allow publishers and developers to seamlessly integrate ...

Sequoia, Kleiner Perkins Back Mobile Ad Startup Drawbridge

Private Equity Hub (press release) -
Kamakshi Sivaramakrishnan, a former lead scientist at AdMob and a onetime Google engineer, says that Drawbridge–the company she founded in late 2010–is solving a problem Google couldn't: creating an advertising solution that bridges the gap between ...

Brightroll & Google Team Up for Video Advertising in Mobile Apps

ReelSEO Online Video News -
Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video ...

Google's Android profits: '40% of a little is a lot less'

Fortune -
As the chart at right shows, Android generates revenue for Google through three kinds of ad sales (Google's Search, AdSense and AdMob). After costs and revenue sharing are taken out, there is some profit left over for Google: roughly $2.75 per Android ...

Google updates AdMob SDK, includes the option to use UDIDs

Pocket Gamer.Biz -
In that context, it's rather surprising that Google's ad platform AdMob has decided to updated its SDK, including the option to use UDIDs.

Mining “Happiness Moments” at Mobile-Rewards Startup Kiip

Written by
in 2,566 Google+ circles
Xconomy -
Gamers no longer respond to the banner ads distributed by Google's AdMob and other ad networks, Wong argues. An ad on the Web is essentially a billboard shrunk down to the size of a PC or laptop screen, he points out; on a smartphone screen it's ...

[Infographic] Here Are The Top 10 Ad Networks Used By Android Apps - Bet You ...

Written by
in 5,955 Google+ circles
Android Police -
It's not an omission - as Google explained last year, AdMob is used for mobile apps, while AdSense is used for mobile sites.

Google Says These Brands Do A Great Job With Mobile Advertising

San Francisco Chronicle -
It was written by former AdMob marketing chief Jason Spero, who came to Google through its acquisition of AdMob. (It was noticed earlier by Anthony Ha of TechCrunch.

Today in APIs: Google Mobile Ads, The API Economy and 15 New APIs

ProgrammableWeb (blog) -
Google has announced a major update to the AdMob API and its mobile SDK. A presentation offers an education on the API Economy.

Unified Hires Googler Brian Murphy To Run Sales

TechCrunch -
His past experience includes leading Google's ad sales to the financial industry, overseeing AdMob's East Coast advertising team, and managing international sales at DoubleClick.

Boot up: Nokia's challenge, Android's margins, Toy Story 2's narrow escape and ...

Written by
in 5,004 Google+ circles
The Guardian (blog) -
For example: o Android OEMs receive $0.76 on average per device per year o Android Operators receive $1.07 on average per device per year (including Play) o Android Developers, as a group, receive $1.94 per device per year (including Play and AdMob) o ...

Media Power 50: Our annual look at the top b2b advertising vehicles

BtoB Magazine -
Not content to command search marketing, Google has moved aggressively into display advertising, mobile advertising with its AdMob acquisition and video with YouTube. The NFL has innovated by creating more inventory for advertisers by launching its own ...

TEXT-S&P summary: Google Inc.

Reuters -
Recent acquisitions include YouTube, which provided a foothold in the fast-growing online video advertising market; DoubleClick Inc., which further expanded the company's online advertising business beyond paid search to display advertising; and AdMob, ...

Millennial Media posts $4M loss in first quarterly results since IPO

Fiercemobilecontent -
The company raked in 17.7 percent of US mobile display ad spending in 2011 according to recent eMarketer data, behind Google's (NASDAQ:GOOG) AdMob at 24.8 percent and Apple's (NASDAQ:AAPL) iAd at 18.0 percent.
 -