As Google shifts to AI search, legacy SEO faces a new reality
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Google Ads simplifies broad match testing
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AI search clicks aren’t always better traffic: Study
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Google rolls out 1st Order Promotions for Shopping Ads
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SEO-friendly URLs: What you need to know
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AI agents in PPC: What to know and build today
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How to use GA4 predictive metrics for smarter PPC targeting
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SEO copywriting in 2025: 6 pillars for ranking and relevance
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SEO pioneer and content expert Jill Whalen passes away
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The latest jobs in search marketing
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Microsoft removed 1 billion ads for violations in 2024
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Microsoft Ads gets granular with new asset-level reviews
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How to make your AI-generated content sound more human
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Google Ads tests URL inclusions and exclusions for search
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New in Google Analytics: Consent Signal Ratings
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An AI-powered process to diagnose E-E-A-T issues
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Microsoft adds app placement controls to Audience campaigns
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Generative Engine Optimization (GEO) Archives
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