FortuneElon Musk swipes coveted @X handle from Twitter user for rebrandJul 27, 2023Christiaan HetznerBy Christiaan Hetznermore_vert
The Associated PressElon Musk reveals new 'X' logo to replace Twitter's blue birdJul 24, 2023Kelvin Chan & Barbara OrtutayBy Kelvin Chan & Barbara Ortutaymore_vert
The Drum'An appalling instinct for branding': designers react to Twitter's 'X' rebrandJul 24, 2023Amy HoustonBy Amy Houstonmore_vert
SlateTwitter's name change: X things that have already gone wrong on X.Jul 25, 2023Nitish PahwaBy Nitish Pahwamore_vert
The ConversationWhy Dunkin' and Lego rebrands succeeded – but X missed the markJul 28, 2023Matthew PittmanBy Matthew Pittmanmore_vert
BloombergTwitter Turning Into X Set to Kill Billions in Brand ValueJul 24, 2023Aisha Counts & Jesse LevineBy Aisha Counts & Jesse Levinemore_vert
CNBCRead Twitter CEO Linda Yaccarino's message to staff about the 'X' rebrandJul 24, 2023Ashley CapootBy Ashley Capootmore_vert
Business InsiderTwitter's X.com link is redirecting some users to GoDaddy adJul 24, 2023Pete SymeBy Pete Symemore_vert
NDTVAs Twitter Is Named X, A Look At Elon Musk's 'S3XY' Naming Strategy For CarsJul 25, 2023Amit ChaturvediBy Amit Chaturvedimore_vert
CoinDeskElon Musk’s Twitter Overhaul Could Be Huge for DOGE and Crypto GenerallyJul 25, 2023Helene BraunBy Helene Braunmore_vert
The Washington PostElon Musk tried to rebrand PayPal as X.com. He was ousted as CEO.Jul 25, 2023Timothy BellaBy Timothy Bellamore_vert
BleepingComputerApple rejects new name 'X' for Twitter iOS app because... rulesJul 29, 2023Ax SharmaBy Ax Sharmamore_vert
NPRElon Musk takes @x handle away from its original ownerJul 29, 2023Kai McNameeBy Kai McNameemore_vert
MashableTwitter aka X changes ad labels, makes promoted tweets less obviousJul 29, 2023Matt BinderBy Matt Bindermore_vert
CointelegraphElon Musk says X will offer an 'entire financial world' in the coming monthsJul 25, 2023Savannah FortisBy Savannah Fortismore_vert
POLITICO EuropeTwitter's turn to X marks the spot for EU trademark troubleJul 27, 2023Edith HancockBy Edith Hancockmore_vert
TIMEThe Best Twitter Alternatives if You're Ditching XJul 25, 2023Will HenshallBy Will Henshallmore_vert
DigidayTwitter's rebrand to X is more than the end of an era — it's yet another headache for marketersJul 25, 2023Krystal ScanlonBy Krystal Scanlonmore_vert
9to5MacMusk says Twitter will no longer have a Light ModeJul 27, 2023Filipe EspositoBy Filipe Espositomore_vert
Financial TimesThe logo of X, formerly Twitter, wasn't actually stolenJul 24, 2023Louis AshworthBy Louis Ashworthmore_vert
New ScientistWhy is Twitter becoming X and should you move to Threads or Bluesky?Jul 24, 2023Chris Stokel-WalkerBy Chris Stokel-Walkermore_vert
Ars TechnicaTwitter commandeers @X username from man who had it since 2007Jul 26, 2023Jon BrodkinBy Jon Brodkinmore_vert
The GuardianX marks the spot: the many fellow fans of Elon Musk’s favourite letterJul 24, 2023Tom Calverley & Tom AmbroseBy Tom Calverley & Tom Ambrosemore_vert
Fox BusinessMeta trademark of 'X' logo may pose legal issues for Twitter, Musk amid company rebrandingJul 24, 2023Andrea VacchianoBy Andrea Vacchianomore_vert
9to5GoogleX comes to Twitter for Android, app name will changeJul 26, 2023Abner LiBy Abner Limore_vert
The HillElon Musk says tweets are to be called ‘X’s’ nowJul 24, 2023Olafimihan OshinBy Olafimihan Oshinmore_vert
VarietyElon Musk Claims Twitter Will Soon Be Renamed ‘X’Jul 23, 2023Todd SpanglerBy Todd Spanglermore_vert
DecryptDon’t Like Twitter’s ‘Ugly’ X Brand? Get the Bird Back With This ExtensionJul 26, 2023Mat Di SalvoBy Mat Di Salvomore_vert
GizmodoTwitter's Bird Logo Dies By Musk's Hands, Now It's Time Drive X Into the GroundJul 24, 2023Kyle BarrBy Kyle Barrmore_vert
Nieman Journalism Lab at HarvardIf other media companies thought about brand equity the way Elon Musk thinks about Twitter's (er, X's)Jul 24, 2023Joshua BentonBy Joshua Bentonmore_vert
Vox.comElon Musk changes Twitter’s logo. The app hasn’t shut down yet, but it’s okay to feel sad about itJul 24, 2023Aja RomanoBy Aja Romanomore_vert
The Wall Street JournalElon Musk's X Rebrand Cues Complications—and Porn JokesJul 26, 2023Meghan Bobrowsky, Talal Ansari & Alyssa LukpatBy Meghan Bobrowsky, Talal Ansari & Alyssa Lukpatmore_vert
Fast CompanyTwitter's new logo is X, and it looks a lot like a logo from 1984Jul 24, 2023Jesus DiazBy Jesus Diazmore_vert
YouGovTwitter users increasingly negative about Elon Musk and the companyJul 27, 2023Matthew SmithBy Matthew Smithmore_vert
Sky NewsElon Musk wants to rebrand Twitter - here's why it's going to be such an enormous challengeJul 24, 2023Tom AcresBy Tom Acresmore_vert
NBC NewsEverything to know about Elon Musk’s ‘everything app’ as Twitter rebrands to ‘X’Jul 25, 2023Khadijah KhogeerBy Khadijah Khogeermore_vert
CBC.caTwitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question whyJul 26, 2023Mark GollomBy Mark Gollommore_vert
AxiosInside Elon Musk's plan for X, an "everything app" to replace TwitterJul 25, 2023Mike AllenBy Mike Allenmore_vert
FortuneElon Musk's long obsession with the letter X: He just 'bid adieu' to the blue Twitter bird for itJul 24, 2023Rachel ShinBy Rachel Shinmore_vert
ForbesElon Musk Changes X Logo—And Then Changes It Back Again—As Twitter Rebrand EvolvesJul 26, 2023Robert HartBy Robert Hartmore_vert
Los Angeles TimesColumn: Elon Musk has replaced Twitter with X — and an actual business with science fictionJul 26, 2023Brian MerchantBy Brian Merchantmore_vert
The IndependentElon Musk takes control of @X account from user who had held it for 16 yearsJul 27, 2023Anthony CuthbertsonBy Anthony Cuthbertsonmore_vert
SalonElon Musk's absurd Twitter rebrand: Has the far right finally broken his brain?Jul 26, 2023Amanda MarcotteBy Amanda Marcottemore_vert
ReutersMeta, Microsoft, hundreds more own trademarks to new Twitter nameJul 25, 2023Blake BrittainBy Blake Brittainmore_vert