All coverage
RIP Twitter's iconic bird logo
By Jon Porter
The Best Twitter Alternatives if You're Ditching X
By Will Henshall
Twitter's official handle is now @X
By Steve Dent
Twitter's rebrand to X is more than the end of an era — it's yet another headache for marketers
By Krystal Scanlon
Twitter Turning Into X Set to Kill Billions in Brand Value
By Aisha Counts and Jesse Levine
Why is Twitter becoming X and should you move to Threads or Bluesky?
By Chris Stokel-Walker
X: The Brand, the Generation and Elon Musk
By Stella Bugbee
Meta trademark of 'X' logo may pose legal issues for Twitter, Musk amid company rebranding
By Andrea Vacchiano
Elon Musk Claims Twitter Will Soon Be Renamed ‘X’
By Todd Spangler
Elon Musk's X Rebrand Cues Complications—and Porn Jokes
By Meghan Bobrowsky, Talal Ansari and Alyssa Lukpat
Twitter rebrands as X with "art deco" logo
By Cajsa Carlson
Twitter to X Corp: A complete timeline of Elon Musk's Twitter takeover
By Dominic G. Diongson and Ian Krietzberg
Musk says Twitter changing brand, eliminating ‘all the birds’
By Sarah Fortinsky
Elon Musk and Mark Zuckerberg should cage fight over whose rebrand is worse
By Amanda Silberling
If other media companies thought about brand equity the way Elon Musk thinks about Twitter's (er, X's)
By Joshua Benton
Elon Musk changes Twitter’s logo. The app hasn’t shut down yet, but it’s okay to feel sad about it
By Aja Romano
Elon Musk wants to rebrand Twitter - here's why it's going to be such an enormous challenge
By Tom Acres
Elon Musk takes control of @X account from user who had held it for 16 years
By Anthony Cuthbertson
Elon Musk's long obsession with the letter X: He just 'bid adieu' to the blue Twitter bird for it
By Rachel Shin
Elon May Have a Huge Issue Because Microsoft Owns the “X” Trademark
By Maggie Harrison Dupre
Column: Elon Musk has replaced Twitter with X — and an actual business with science fiction
By Brian Merchant
X Isn't a Super App. It's Just Twitter
By Joel Khalili and Peter Guest
Twitter is now X. Here's what that means.
By Irina Ivanova
Is Elon Musk right to ditch the Twitter bird logo?
By Natalie Sherman