Top news
Elon Musk reveals new 'X' logo to replace Twitter's blue bird
By Barbara Ortutay & Kelvin Chan
Meta, Microsoft, hundreds more own trademarks to new Twitter name
Twitter's rebranding is a meaningless publicity stunt
By Scott Nover
Twitter's rebrand to X is more than the end of an era — it's yet another headache for marketers
By Krystal Scanlon
All coverage
Why Dunkin' and Lego rebrands succeeded – but X missed the mark
By Matthew Pittman
Twitter Turning Into X Set to Kill Billions in Brand Value
By Aisha Counts & Jesse Levine
The Best Twitter Alternatives if You're Ditching X
By Will Henshall
Twitter Is Dead. Long Live Crypto Twitter?
By David Z. Morris
Twitter changes logo to X in corporate rebranding
By Hannah Murphy, Cristina Criddle & Ivan Levingston
X marks the spot: the many fellow fans of Elon Musk’s favourite letter
By Tom Calverley & Tom Ambrose
Why is Twitter becoming X and should you move to Threads or Bluesky?
By Chris Stokel-Walker
Musk says Twitter changing brand, eliminating ‘all the birds’
By Sarah Fortinsky
If other media companies thought about brand equity the way Elon Musk thinks about Twitter's (er, X's)
By Joshua Benton
Elon Musk takes control of @X account from user who had held it for 16 years
By Anthony Cuthbertson
Elon Musk's long obsession with the letter X: He just 'bid adieu' to the blue Twitter bird for it
By Rachel Shin
Elon Musk changes Twitter’s logo. The app hasn’t shut down yet, but it’s okay to feel sad about it
By Aja Romano
Twitter rebrands as X with "art deco" logo
By Cajsa Carlson
Twitter is now X. Here's what that means.
By Irina Ivanova
Elon Musk's X Rebrand Cues Complications—and Porn Jokes
By Meghan Bobrowsky, Talal Ansari & Alyssa Lukpat
Elon Musk wants to rebrand Twitter - here's why it's going to be such an enormous challenge
By Tom Acres
Twitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question why
By Mark Gollom
Column: Elon Musk has replaced Twitter with X — and an actual business with science fiction
By Brian Merchant
New Twitter logo, X: Elon Musk changes from blue bird in rebrand
By Francisco Guzman
Meta trademark of 'X' logo may pose legal issues for Twitter, Musk amid company rebranding
By Andrea Vacchiano
Twitter Rebranded as 'X'
By Tim Hardwick
Three Explanations for Elon Musk’s X
By Charlie Warzel
Elon Musk says Twitter's blue bird to be replaced by an X
By Mrinmay Dey & Michelle Conlin
Elon Musk Claims Twitter Will Soon Be Renamed ‘X’
By Todd Spangler
Twitter Turning Into X Set to Kill Billions in Brand Value
By Aisha Counts & Jesse Levine