How effective is your SEO strategy in 2024? 🤔 Catch FLOQ consultant Amanda King onstage this October at Ahrefs Evolve, Singapore. Learn to account for Gemini and other AI search functions via: ✅ Structured data ✅ Citations & properties ✅ Collaborating with brand & social pic.twitter.com/8LCqH36KUV

One interesting YOY trend in the travel space (one I've posted about before): official sites for cities, states or countries, or non-profits dedicated to those places, have seen a big boost in SEO visibility. Haven't dug in further, but I imagine many of these sites took… pic.twitter.com/p4dvQCrXwt

Traditional SEO uses ranking factors. LLMs look at chunks of content. You want to get into the sources the AI trains on, like general & vertical Knowledge Graphs (shopping, manufacturer center, YouTube, Maps) @jes_scholz @ZagrebSEOSummit pic.twitter.com/TI2GN797kG

The real winners from the latest Google Shifts in product / retail related SERPs: It's not really retail sites (they had been there already ranking at the top before G started to show more informational / review content for them a couple of years back). But it's Google's Search… pic.twitter.com/noXf1pMH2F