Get a grip on content distribution with @TheCoolestCool's latest on the @Wix SEO Hub! www.wix.com/seo/learn/resource/content-distribution-101

I want to make a point about analyzing core updates. I do a lot of digging both using deep data-sets (like the one from @Semrush) and by painstakingly running through SERP after SERP after SERP. You need both types of analysis and they will tell you very different things… pic.twitter.com/hw9uuFZqKC

The first site scaled its content by 1,400% within 1 year and received a pure spam manual action. (The content is also AI generated, full of ads, overly optimized, and generally terrible. All of those things matter.) The second site is one of the best SEO success stories I've… pic.twitter.com/j7ykhx3xI0

It's crazy how much "is it an HCU site" has factored into SEO discussions. It's like a binary thing. I've had to caveat so many discussions with "HCU sites are currently in jail."