404s are NOT a sign of low quality. If the pages should 404, it's fine -> From the latest Search Central SEO Office Hours (posted today): How can I fix fake 404s hitting my site from an external source? Is it related to a ranking drop? Gary: It's normal to have any number of… pic.twitter.com/wahdUf0yz7

Forbes has lost significant of SEO visibility this week and most of it is isolated to the /forbes-personal-shopper/ section, which contains Forbes Vetted ("best of" content) Examples of lost/dropped keywords: "best pre workout" "best sunglasses for men" "best all inclusive… pic.twitter.com/cET8KsVOiZ

Creating high-quality content and doing it well is hard to scale - that’s the point. It requires a lot of hard work. Contribute first party data, original insights, things that attract links naturally @Kevin_Indig pic.twitter.com/zD7rbTj40r

Now in #seomeetup 👀 @JShehata sharing how to maximize your presence from Google Discover 👇 * personalization criteria * topics * entities * interests pic.twitter.com/JvMbSh6jKi