Amazon Prime Day 2025 deals

When is Prime Day 2025? Prime Day will take place July 8-11 this year, expanding to four days instead of two. Amazon's 2025 Prime Day event will officially start July 8 at 12:01 a.m. PDT (3:01 a.m. EDT) and run until midnight on July 11—offering Prime members 96 hours of exclusive deals.

This year, Prime Day is making history yet again — it's four days long (Jul. 8 to 11) rather than the typical two, doubling the amount of time shoppers have to take advantage of deals. To contextualize Prime Day and its impact on e-commerce, I charted the event's history from the first year it began to now.

Prime Day requires an Amazon Prime membership, though you don't have to be a paying member to get in on the savings. Start your 30-day Prime free trial now and you'll be able to shop the best deals without paying for a subscription -- just remember to cancel before it renews.