Amazon Prime Day sale

Amazon Prime Day, aka the biggest sale of the year so far, is officially here. Prime members have four days (yes, four) to shop exclusive discounts across categories, including tech, beauty, home and kitchen, plus take advantage of limited-time promotions like Lightning Deals.

Prime Day is a Prime member-exclusive shopping event. The 2025 Prime Day event officially started Tuesday, July 8, at 12:01 a.m. PDT and will run until midnight on Friday, July 11—offering Prime members 96 hours of big deals and huge savings across more than 35 categories and top brands.

For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.