Amazon Prime Day 2025: Deals start July 8

Prime Day officially starts on Jul. 8, but if you're eager to shop, you can get started right now. Early deals are available on the retailer's site, giving Prime members the opportunity to save on Dyson vacuums, Breville espresso machines, Vera Bradley bags, Garmin smartwatches, Shark hair tools and more.

Learn more about the history of this storied event. Prime Day came to life on July 15, 2015, as a way to celebrate Prime members on Amazon's 20th birthday.

Amazon confirmed in a June press release that its annual Prime Day event will return Tuesday, July 8, through Friday, July 11. For the first time ever, Prime Day will be a four-day extravaganza two days longer than last year, confirming early rumors that swirled back in March. Now, the event is just a few days away.