Amazon Prime Day: Deals start early, end July 11

Amazon Prime membership costs $14.99 monthly or $139 annually, with Prime Video available for $8.99 monthly. Students pay $7.49 monthly or $69 yearly. We offer discounted rates for eligible government assistance recipients.

Amazon Prime Day 2025 doesn't start until July 8, but if you're wondering how long you have to shop, it ends July 11 at 11:59 p.m. PST (or 3 a.m. EDT on July 12). We're already seeing some steep discounts start to hit the shopping site, and there's still plenty more to come.

Amazon Prime Day 2025: Deal event returns to the UK from 8 July to 11 July. Prime members in the UK will have double the days to shop and save on hundreds of thousands of deals. Amazon Prime Day 2025 will return this week to the UK on 8 July to 11 July, expanding to four days for the first time ever.