Amazon Prime Day: Deals start early, end July 11

Sales from July 8 to 11 are projected to rise 28.4% compared with the same period last year, the report said. Retailers recorded online sales worth $14.2 billion during the two-day Amazon shopping event last July. The Reuters Tariff Watch newsletter is your daily guide to the latest global trade and tariff news.

The Amazon Prime Membership Fee. Amazon Prime membership costs $14.99 monthly or $139 annually, with Prime Video available for $8.99 monthly.

Amazon Prime Day 2025 doesn't start until July 8, but if you're wondering how long you have to shop, it ends July 11 at 11:59 p.m. PST (or 3 a.m. EDT on July 12). We're already seeing some steep discounts start to hit the shopping site, and there's still plenty more to come.