Amazon Prime Day 2025: Deals start July 8

Prime Day is Amazon's members-only shopping event, which means you'll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.

Amazon Prime membership costs $14.99 monthly or $139 annually, with Prime Video available for $8.99 monthly. Students pay $7.49 monthly or $69 yearly. We offer discounted rates for eligible government assistance recipients.

Amazon Prime Day 2025 doesn't start until July 8, but if you're wondering how long you have to shop, it ends July 11 at 11:59 p.m. PST (or 3 a.m. EDT on July 12). We're already seeing some steep discounts start to hit the shopping site, and there's still plenty more to come.