Uber pricing research

##Uber’s #DynamicPricing algorithm has increased passenger fares and reduced driver earnings, while raising Uber’s commission, highlighting growing concerns over fairness in the gig economy. @UniofOxford @arxiv doi.org/g9q6h8 techxplore.com/news/2025-06-reveals-uber-algorithmic-pricing-drivers.html?utm_source=twitter.com&utm_medium=social&utm_campaign=v2

Research from US and UK: "Uber has increased rider prices, has cut driver pay, has increased its take rates, and, of course, has greatly improved its cashflow during the period covered by this study.” No study in India on the topic-unsurprisingly www.theguardian.com/technology/2025/jun/25/second-study-finds-uber-used-opaque-algorithm-to-dramatically-boost-profits

Our #UKemplaw specialist Marie van der Zyl tells HR Magazine how HR and payroll professionals can support gig economy workers after Uber introduced a dynamic pricing algorithm impacting the earnings of drivers. ow.ly/MyVx50WeETE

First, it was Oxford. Now, a new study from Columbia Business School says Uber’s algorithm boosts profits - at the expense of passengers and drivers. Can pricing be too dynamic? www.theguardian.com/technology/2025/jun/25/second-study-finds-uber-used-opaque-algorithm-to-dramatically-boost-profits?CMP=Share_iOSApp_Other