TechCrunchGoogle kills off FLoC, replaces it with TopicsJan 25, 2022Frederic LardinoisBy Frederic Lardinoismore_vert
Financial TimesGerman publishers oppose Google plan to phase out third-party cookiesJan 23, 2022Javier EspinozaBy Javier Espinozamore_vert
AdExchangerMeet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0)Jan 25, 2022Allison SchiffBy Allison Schiffmore_vert
CNETChrome tries new ad-targeting technology after privacy backlashJan 26, 2022Stephen ShanklandBy Stephen Shanklandmore_vert
TechCrunchGoogle's Privacy Sandbox hit by fresh EU antitrust complaintJan 24, 2022Natasha LomasBy Natasha Lomasmore_vert
The DrumWait, WTF happened with Google FLoC? We explainJan 25, 2022Kendra BarnettBy Kendra Barnettmore_vert
BBC.comGoogle slammed over ad-cookie replacement flip-flopJan 26, 2022Jane WakefieldBy Jane Wakefieldmore_vert
Inc.Google Just Gave You the Best Reason Yet to Finally Quit Using ChromeJan 26, 2022Jason AtenBy Jason Atenmore_vert
The New York TimesGoogle Introduces a New System for Tracking Chrome Browser UsersJan 25, 2022Daisuke Wakabayashi, Kate Conger & Brian X. ChenBy Daisuke Wakabayashi, Kate Conger & Brian X. Chenmore_vert
Ars TechnicaGoogle drops FLoC after widespread opposition, pivots to “Topics API” planJan 25, 2022Ron AmadeoBy Ron Amadeomore_vert
The VergeGoogle abandons FLoC, introduces Topics API to replace tracking cookiesJan 25, 2022Emma RothBy Emma Rothmore_vert
Search Engine LandGoogle kills FLoC, introduces Topics API as its next-gen targeting techJan 25, 2022George NguyenBy George Nguyenmore_vert