The VergeGoogle abandons FLoC, introduces Topics API to replace tracking cookiesJan 25, 2022Emma RothBy Emma Rothmore_vert
Financial TimesGoogle changes course on cookies plans following advertising industry backlashJan 25, 2022Richard Waters & Patrick McGeeBy Richard Waters & Patrick McGeemore_vert
AdExchangerMeet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0)Jan 25, 2022Allison SchiffBy Allison Schiffmore_vert
CNETChrome tries new ad-targeting technology after privacy backlashJan 26, 2022Stephen ShanklandBy Stephen Shanklandmore_vert
TechCrunchGoogle’s Privacy Sandbox targeted by fresh EU antitrust complaintJan 24, 2022Natasha LomasBy Natasha Lomasmore_vert
The Washington PostGoogle scraps FLOC tracking system and replaces itJan 25, 2022Gerrit De VynckBy Gerrit De Vynckmore_vert
Inc.Google Just Gave You the Best Reason Yet to Finally Quit Using ChromeJan 26, 2022Jason AtenBy Jason Atenmore_vert
The Hacker NewsGoogle Drops FLoC and Introduces Topics API to Replace Tracking Cookies for AdsJan 26, 2022Ravie LakshmananBy Ravie Lakshmananmore_vert
The Wall Street JournalGoogle Overhauls Cookie Replacement Plan After Privacy CritiquesJan 25, 2022Sam Schechner, Patience Haggin & Tripp MickleBy Sam Schechner, Patience Haggin & Tripp Micklemore_vert
The DrumWait, WTF happened with Google FLoC? We explainJan 25, 2022Kendra BarnettBy Kendra Barnettmore_vert
EngadgetGoogle is testing a new replacement for third-party cookiesJan 25, 2022Cherlynn LowBy Cherlynn Lowmore_vert
The New York TimesGoogle Introduces a New System for Tracking Chrome Browser UsersJan 25, 2022Kate Conger, Daisuke Wakabayashi & Brian X. ChenBy Kate Conger, Daisuke Wakabayashi & Brian X. Chenmore_vert
AxiosGoogle adopts a new cookie replacement following privacy concernsJan 25, 2022Sara FischerBy Sara Fischermore_vert
Search Engine LandGoogle kills FLoC, introduces Topics API as its next-gen targeting techJan 25, 2022George NguyenBy George Nguyenmore_vert
ReutersGoogle offers new replacement for advertising cookies after 'FLoC' falls shortJan 25, 2022Paresh DaveBy Paresh Davemore_vert
Ars TechnicaGoogle drops FLoC after widespread opposition, pivots to “Topics API” planJan 25, 2022Ron AmadeoBy Ron Amadeomore_vert
Financial TimesGerman publishers oppose Google plan to phase out third-party cookiesJan 23, 2022Javier EspinozaBy Javier Espinozamore_vert
TechCrunchGoogle kills off FLoC, replaces it with TopicsJan 25, 2022Frederic LardinoisBy Frederic Lardinoismore_vert