VarietyAmazon Doubles Down on India Streaming Wars With Two-Platform Strategy2 days agoBy Naman RamachandranMore
Fortune IndiaAmazon's streaming split: Prime Video for premium bingers, MX Player for mobile snackersYesterdayBy Urvashi MishraMore
MediaBriefPrime Video at APOS 2025: Amazon MGM Studios to premiere 4-6 theatrical releases annually; MX Fatafat launch incomingYesterdayMore
Indian Television Dot ComAPOS 2025: Amazon demystifies dual platform strategy and amazing road map aheadYesterdayMore
The Hollywood ReporterAmazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX PlayerYesterdayBy Patrick BrzeskiMore
Adgully.comAmazon's India strategy: Dual streaming services target diverse audiences with premium & mobile-first contentYesterdayMore