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Chinese customs authorities have seized counterfeit Labubu toys and products.
The toys are popular because they combine psychological stimulation, social interaction, and smart commercial design.
Generative AI is experimental. Learn more.
Top news
'Labubu' is a plush toy that is causing a frenzy. Here's its origin story
By Juliana Kim
Can Labubu, This Ugly Elf, Make China Cool?
By Vivian Wang
Going Broke for Labubu
By Ariana Yaptangco
Frequently asked questions
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Cult toy to couture: Labubu’s ascent redefines luxury
By Daniel Langer
(This may not be a bad thing).
By Robyn Koslowitz
All coverage
How Labubu, a Chinese Kid’s Toy, Became the Luxury World’s Latest Viral Trend
By Paige Reddinger & Justin Fenner
Why Everyone You Know Is Joining the Cult of Labubu
By Marie Lodi (Andreakos)
Bizarre twist to craze sweeping Australia
By Kelsey Wilkie
Labubu fever, and a skincare brawl
By Doug Young
Breaking Down Fashion Girls' Labubu Obsession
By Trinidad Alamos
Which Labubu is right for you, based on your birthday month?
By Emmelyn Cindy Mah
Labubu Love: From Ananya Panday to Pashmina Roshan, Bollywood celebs can’t get enough of the viral toy
By Atreyee Poddar
The rise of Labubunomics: How merchants and marketplaces are cashing in on the viral Pop Mart toy
By Julia Waldow
AliExpress to sell viral Labubu’s ahead of big sale!
By Maisie Bovingdon
Decoding the Dopamine Rush of Labubus
By Chandler Plante