News about Google

One of the biggest changes in Google Discover recently is the shift in showing articles based on recent search queries or topics the user has opted into, like “Google SEO” in the below screenshot. When you check the associated entities/topics, they seem to be the same as before,… pic.twitter.com/IHUF1pAFPT

Google has already *quietly* become a merchant marketplace in the US for product related queries with two Search Features: 1) Filter By Sidebar 2) Product Carousels + Knowledge Panel This is why your PLPs/Categories/Facets pages have likely not grown (or even lost)… pic.twitter.com/nhV3mVMa9b

Google really needs to refine the SGE AI Overviews UI/Format based on intent. The information displayed is not necessarily bad and can be useful to start fulfilling the need, but featuring links going to the logo/image displayed in the list of topics highlighted is not.. helpful… pic.twitter.com/4dx7p1OJ65

The time has come. I've now discovered Google is testing AI-overviews for non-logged in users globally (beyond the US). It is however limited to device and feature type, which could change quickly. Learn more in my article: brodieclark.com/google-search-ai-overviews/