I've referenced this idea that Google didn't throw away the HCU on "It's New" (with @rustybrick, @gregfinn, @CrystalontheWeb www.wix.com/seo/learn/resource/its-new-daily-seo-news) a few times. Re-reading Google's blog post on the March update and they explicitly state: We're bringing what we learned from… pic.twitter.com/QT7pudWgMl

In the last 8 months, a massive shift in SEO visibility just took place from thousands of sites in nearly every category to a handful of sites (metric shown is @sistrix visibility index scoring). Between September '23 to May '24: - Wikipedia (+ 1,046) - Reddit (+885) -… pic.twitter.com/qGK02Y70u9

The effect of the new site reputation abuse policy is also now noticeable in the decrease in organic search visibility of publishers coupons subdirectories/subdomains, like Business Insider, Glamour, Reuters, CNET 👀👇 pic.twitter.com/SDr8u1lWdG

Google has already started taking action for the new site reputation abuse policy 👀👇 See the before/after for many of the most popular "promo code(s)" queries: * carhartt promo code * postmates promo code * samsung promo code * godaddy promo code Sites that were ranking… pic.twitter.com/Byw8DZmkQP