Perplexity AI may be acquired by Apple to boost AI capabilities

Apple met earlier this year with Mira Murati — the former chief technology officer of OpenAI — to discuss a potential deal for her new AI startup, Thinking Machines Lab. The talks never progressed to an advanced stage. www.bloomberg.com/news/newsletters/2025-06-22/will-apple-buy-an-ai-company-apple-takes-a-close-look-at-acquiring-perplexity-mc7m98q9

Power On: Apple will probably need to make a significant deal in order to succeed in generative AI. A look at its M&A strategy and the possibilities. www.bloomberg.com/news/newsletters/2025-06-22/will-apple-buy-an-ai-company-apple-takes-a-close-look-at-acquiring-perplexity-mc7m98q9

Apple to buy Perplexity AI? Internal talks held? What we know so far www.etnownews.com/technology/apple-to-buy-perplexity-ai-internal-talks-held-what-we-know-so-far-article-152124640

“Apple Debates a Deal With Perplexity in Pursuit of AI Talent” www.bloomberg.com/news/articles/2025-06-20/apple-executives-have-held-internal-talks-about-buying-ai-startup-perplexity