News about AI

Shout out to @CyrusShepard and @zyppyseo - he made a worksheet/checklist you can use to evaluate pages as if you’re a Google Search Quality Rater @Suzzicks @ZagrebSEOSummit pic.twitter.com/BK88Cd2zMx

.@Suzzicks predicted Google would use a threshold for confidence in E-E-A-T to generate AI Overviews. This isn’t what Google did, but maybe it’s what they should have done 😂👏🏽 Since they’re fixing AIO - now’s the chance to use E-E-A-T-vetted content to generate answers… pic.twitter.com/OgfSTZnWiH

My latest post -> The Scary Surge And Drop In Indexing In Google Search Console And Why That Might Be Totally Fine I cover a situation I have seen a number of times over the years. And several site owners have reached out recently worrying that it could be causing problems… pic.twitter.com/ORxm7bE49z

"Don't chase the algorithm" has been standard SEO advice for 20 years Except Google makes increasingly editorial decisions about what it shows users at the top of the page (and often it's Google) So we chase simply for a seat at the table And besides, chasing algos is fun 🌈