News about SEO

Keyword research fails because it doesn't know what question your audience is trying to answer. So instead of creating content based on need your creating content to address a topic but without purpose. The purpose (i.e., answering and meeting user needs) takes your content… pic.twitter.com/R7CNb1cTvW

This is a long one but a good one... Someone asked me to talk about how medium-sized brands and SMBs can create brand positioning. 1. Audit everything: You have to know where you stand. Audit absolutely everything from the way you talk on social to the types of topics you… pic.twitter.com/7AMJ5Jtx7l

So, newspapers have been working with coupon providers since the early 1900s, but Google apparently just determined those legitimate business partnerships are on par with other types of parasite SEO (an affiliate marketer submitting a “best casinos” or “best CBD gummy” article in… pic.twitter.com/xmf08j6n09

In the last 8 months, a massive shift in SEO visibility just took place from thousands of sites in nearly every category to a handful of sites (metric shown is @sistrix visibility index scoring). Between September '23 to May '24: - Wikipedia (+ 1,046) - Reddit (+885) -… pic.twitter.com/qGK02Y70u9