Conduct regular content audits to identify decaying and low-quality content on your site that needs to be refreshed or removed. #brightonSEO @__nca pic.twitter.com/dtYdP220hX

Metrics are important to demonstrate the return on investment of local SEO efforts, secure more budget and resources, test what works, and adapt to changes in Google's local search features. #brightonSEO @clairecarlile pic.twitter.com/Vt4HhFvYCb

Back in my SEO days, this would be the kinda comment that would go wild in that community. pic.twitter.com/iYn9HpTnzG

NEW: “Lowest DR” in Organic keywords 🔑 Filter through high-difficulty keywords where a "weak" website ranks at the top. This should make it easier to spot opportunities where you can rank with a low-DR website. pic.twitter.com/fLDUyUtMBv