Metrics are important to demonstrate the return on investment of local SEO efforts, secure more budget and resources, test what works, and adapt to changes in Google's local search features. #brightonSEO @clairecarlile pic.twitter.com/Vt4HhFvYCb

SGE is expected to significantly reduce CTR, potentially by as much as 30-70%, as users' queries get answered directly in SERPs. This makes diversifying traffic sources crucial for website owners relying heavily on search traffic. #brightonSEO @Kapwom85 pic.twitter.com/eAgpLF7sZm

Back in my SEO days, this would be the kinda comment that would go wild in that community. pic.twitter.com/iYn9HpTnzG

Site queries live on in SGE (at least for now) -> Ever since SGE launched, I noticed site queries did not return the total number indexed for some reason. I had to search incognito to see that number. Well, I've noticed over the past few days that the number has returned when… pic.twitter.com/zIEAuzBazQ