404s are NOT a sign of low quality. If the pages should 404, it's fine -> From the latest Search Central SEO Office Hours (posted today): How can I fix fake 404s hitting my site from an external source? Is it related to a ranking drop? Gary: It's normal to have any number of… pic.twitter.com/wahdUf0yz7

Forbes has lost significant of SEO visibility this week and most of it is isolated to the /forbes-personal-shopper/ section, which contains Forbes Vetted ("best of" content) Examples of lost/dropped keywords: "best pre workout" "best sunglasses for men" "best all inclusive… pic.twitter.com/cET8KsVOiZ

Really nice talk by @RyanJones about how to build custom tools and processes to better analyze and visualize data for SEO in 2024 instead of over-relying on existing SEO tools, which often show irrelevant or outdated data. (Sorry about the colors, no idea why all pics are… pic.twitter.com/tCAJjkEug3

Keys from @Kevin_Indig for successful organic search 👀 * Be easy to rank * Go for Satisfaction * Drive brand searches #seomeetup pic.twitter.com/df6s7z8RSs