The Wall Street JournalSouth by Southwest Stake Is Sold to Owner of Rolling Stone in Effort to Keep Festival AliveApr 19, 2021Lukas I. AlpertBy Lukas I. Alpertmore_vert
Los Angeles TimesPenske takes 50% stake in Austin's South by Southwest festivalApr 21, 2021Anousha SakouiBy Anousha Sakouimore_vert