News about Google, ads, and search results

As the industry faces transformative shifts, there are also great opportunities for marketers. Here are 3 key steps to being ready, fresh from the #GoogleNewFront ↓ pic.twitter.com/izSRvgZkzA

Is any other website on the internet* eligible for 8 total organic links, between 2 search results, on page 1? *for a non-branded query *not counting YouTube I'm being totally serious, btw. Maybe @rustybrick knows. pic.twitter.com/YiVYlaUq4G

Almost every single site within the top 100 biggest % losers of this core update is a publisher site that makes money off ads. (No, the same is not true of the winners) I'll be sharing this data in my upcoming article(s) but this is the first major trend that stood out to me.

Google has already become a product marketplace, sadly further hurting independent review sites like @ThisHouseFresh 😔: "Broad pages with generic recommendations from big media sites have been pushed to the top, followed by Google Shopping product listings... ... it’s no… pic.twitter.com/WNOPo9jw1P