Full CoverageJuul Sheds Its Anti-Smoking Cred and Embraces Big Tobacco
By Nitasha Tiku
Top news
Altria Makes $12.8 Billion Minority Investment in JUUL to Accelerate Harm Reduction and Drive Growth
Juul May Get Billions in Deal With One of World’s Largest Tobacco Companies (Published 2018)
By Sheila Kaplan & Matt Richtel
The biggest American cigarette company buys a $13 billion stake in the biggest e-cigarette startup
By David Goldman
$1.3 million: the average bonus Juul employees get after a deal with a cigarette maker
By Julia Belluz
All coverage
Altria Buys 35 Percent Stake In E-Cigarette Maker Juul
By Laurel Wamsley
Juul employees get a special $2 billion bonus from tobacco giant Altria — to be split among its 1,500 employees
By Angelica Peebles & David Faber
Juul Founders Are Crowned Billionaires as Altria Takes a Stake
By Sophie Alexander
New Altria Deal Makes Juul Cofounders Billionaires
By Kathleen Chaykowski
Altria board approves $13 billion investment in e-cigarette company Juul
By Angelica Peebles & Lauren Hirsch
Juul Closes Deal with Tobacco Giant Altria (Published 2018)
By Sheila Kaplan & Matt Richtel