Luna Pier

Critical tweet inspires outpouring of love for Ace Hardware

• “How does Ace Hardware stay in Business? 15% higher than Lowe’s and Home Depot while having nothing you need in stock"
• In just two days, the tweet garnered 11.5 million views and received 3,400 comments and 1,600 shares.
• The outpouring of appreciation for Ace’s business model was gratifying to Nick Redfield, whose family owns Ace stores.